“Our PR team has just compiled some data. We sent sample products to online bloggers. While we didn't ask for advertisements, most bloggers posted about their experiences positively. A few bloggers didn't react to our products. When we inquired, they mentioned that the effects weren't noticeable. Given that everyone's skin is different, we understood their point of view. However, one blogger was unreachable. Moreover, she criticized our products on social media without consulting us first, claiming, ‘A brand may be well- known but lacks quality. They focus on trivialities.' The photo she posted revealed our logo, which led to widespread suspicion. Many netizens suggested that we overused essences..."

Lilah absorbed the information and nodded. "Can the R&D department confirm that our products are free from defects?"

“Yes, they can. After the rumors spread, we retested all the data. We also sourced our older products from various outlets for testing."

“And the findings?"

“They are ready now. Would you like to review them?"

"No, thanks," Lilah replied decisively. "If you're confident there are no issues, publish the report online. Also, send a legal notice to the netizens who are spreading the most egregious rumors."

"Miss Phillips, isn't this strategy a bit too bold?" Janelle inquired with a hint of worry, her voice reflecting her uncertainty about confronting the swell of public opinion head-on.

Lilah responded with calm assurance, "Not in the slightest. Beyond the few troublemakers, the vast majority of netizens are keen to act as data analysts themselves. Besides, this topic is currently trending-many are looking to ride its wave for their own benefit. You'll see, it won't be long before numerous users start dissecting the ingredients of our products to demonstrate our integrity."

Lilah's foresight proved accurate.

Just hours after the publication of the test report online, a wave of independent analysis reports from netizens began to flood the internet.

“I've been using their products for a long time without a single issue. Even with the changing seasons, there's never been a need to switch products. How can anyone claim they're not good? I just don't understand," a user commented.

Another user praised the brand's transparency, saying, "Sincerity always earns high trust. I haven't seen any other skincare company so boldly disclose the full list of their product ingredients."

A more fervent supporter added, “Liars will find themselves cursed with misfortune for their entire lives."

These endorsements gradually helped reshape the company's image in the public eye. Despite this positive shift, the underlying issues were far from resolved.

In her office, Lilah leaned over the file spread out before her, her fingers tracing a highlighted name. Her expression was grave.

Strawberry Baby.

She was the Lone blogger who had claimed their products caused her a skin reaction, sparking the entire controversy.

Strawberry Baby was initially an online figure with a modest fanbase, but she had recently signed with an entertainment company. Her frequent appearances in trending topics had rapidly boosted her visibility, even though she wasn't a specialist in skincare or cosmetics.

Why would she receive a sample of their company's products? And why would she suddenly post her feedback?

Lilah was almost certain that there was something amiss going on behind the curtains.

"Miss Phillips, she's under contract with Flurry Entertainment,"

Janelle informed her.

“Flurry Entertainment?" Lilah echoed, her brow furrowing. This detail was a revelation-Strawberry Baby was a colleague of Effie. It was possible they had sent a gift box to Flurry Entertainment, but why would Strawberry Baby use it to stir controversy? Didn't Flurry Entertainment review her posts on social media?

It seemed improbable that Strawberry Baby was acting independently without her agency's knowledge.