What's our next move? If this keeps up, we'll lose our crowd to Xavier Jewelers," another remarked.

Everyone turned to Lilah, anticipating her guidance.

"How about we slash prices too?" suggested Steven. “If they can, why can't we?"

Lilah, propping up her chin with her hands, responded coolly, "No."

"Then what? Our sales are trailing behind Xavier Jewelers'! We can't just watch them dominate the market!"

"If we cut prices, it might look good short-term, but the fallout will be massive. I've got a plan. Just relax." Lilah glanced at her phone.

Effie was busy on social media, sharing Aurora Jewelers’ marketing campaign and a slew of pictures. She was decked out in their jewelry.

Effie wrote, “Everything I'm wearing is by Aurora Jewelers. Each piece is a masterpiece. It's no wonder they've become my go-to jewelry brand. I adore every item. You all should definitely check them out!"

Shortly after, Ruby made her own post.

Donning Xavier Jewelers' pieces, she wrote, "The craftsmanship of Xavier Jewelers never ceases to amaze. The attention to detail, the elegance of every item..."

The comments just kept coming.

Effie, despite her fame, wasn't in the same league as Ruby.

Now, everyone in Aurora Jewelers was left speechless.

“I refuse to believe Xavier Jewelers isn't doing this deliberately.

Always one-upping Aurora. Such nerve!"

They were all frustrated. Yet, Lilah remained unruffled. "It's fine.

Stay calm."

She was replying to a text from Brenda.

Brenda wrote, “Lilah, I've been promoting your brand among my friends.

Don't worry. I'm here for you."

Lilah managed a smile. But when she recalled that Brenda was Gerard's mother, her smile waned.

She finally texted back, "Thanks."

Meanwhile, at the Harris Group...

Out of the blue, a message popped up in the staff's work chat, saying, “Extra thousand in your monthly bonus for buying from Aurora Jewelers!