Chapter 527:

It was a fresh strategy. Rather than relying on the usual promotions, Millie decided to build buzz online first. In a market flooded with options, customers needed a reason to choose Elliott Group. Millie knew it had to go beyond looks, price, or brand name. She believed in another motivator—status.

For some, owning a hot-ticket item that others couldn’t easily get brought immense satisfaction. This time, the Blue series catered to that exact feeling. The products were mid-tier but positioned as highly desirable.

The first step was to drive attention.

Rumors about Millie and Myron had drawn the public eye, but gossip alone wouldn’t convince anyone to make a purchase. The campaign needed a product-driven hook.

The short video became that anchor.

As she watched online interest grow, Millie turned to a staff member at the counter and said, “Let’s move to the next stage.” Moments later, the store officially opened.

Several new counters were unveiled, all part of the launch. Millie had overseen every detail of the renovations herself. Above the counters, a 3D display hovered. No glasses were needed to view it.

Outside, reporters waited in droves. Everyone knew today was the day. The moment the doors opened, they rushed inside. Microphones were pointed straight at Millie.

“Miss Bennett, how do you plan to stand out today?”

“You’ve had ages to prepare, but your promo still isn’t out. Are you terrified by the mermaid video?”

“Miss Bennett…”

Flashbulbs went off like fireworks, and many livestreamed the scene. The audience grew by the second. Vivian was also watching.

She noticed how the conversation online kept turning against Millie. But offline, Millie stood poised. She smiled calmly, unshaken.

ℓ𝖆𝓉𝑒𝓼𝓉 ¢һ𝖺ρ𝗍𝖊𝓇𝘀 ⳑ𝖆𝓁𝗇𝗈𝖛𝖊𝗅𝓈﹒ⅽ𝗈𝖒

Then she addressed the room. “When you’re shopping, what matters most is the product itself.”

Some assumed she was admitting defeat, but she wasn’t done. “Of course,” she added, “a good story can give a gemstone even more appeal.” Her words stirred confusion. No one was sure what she meant.

Then a soft melody began to play. A woman’s voice floated through the air, gentle and dreamy, like waves washing ashore.

The large 3D screen above the counters came to life.

A lavish cocktail party appeared on the screen. At its center stood a woman wearing a striking blue sapphire necklace. Glasses clinked around her. Then she bumped into a handsome man, and he steadied her. As she looked up, she noticed his eyes were as mysteriously blue as her own necklace.

The final frame froze. The screen held on the sapphire necklace and the man’s gaze.

Since everything was being live-streamed, the moment the clip appeared, a wave of excitement swept through the crowd.

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